As a journalist at Australian Reseller News:
The recently established Wireless Industry Partnership (WIP) has launched an online communications portal for the wireless community.
The WIPConnector aims to enable businesses to bring new technology to market faster through a collection of online resources. It is targeted at businesses, developers, venture capitalists, analysts, and consultants.
WIP founder and CEO and wireless industry consultant, Caroline Lewko, said success was driven by having the right connections in today's fast-growing wireless industry.
"The wireless industry continues to be very segmented, with each affected by disparate technologies, platforms and operating systems, different regulatory conditions and environments, lack of standards and so forth," she said. "Such conditions make business development challenging for many entrepreneurs."
Alongside a forum and member directory, WIPConnector will host resources and tools via a series of developer programs. Application program interfaces, source code, developer tools, and technical and marketing support will also be available online. Lewko encouraged application developers to use the programs to ensure new applications were compatible with the hardware they are designed for.
WIP was launched last month to capitalise on predicted growth in the industry and has a membership spanning North America, Europe, the Middle East, Africa and Asia. Lewko estimates as many as 50,000 wireless businesses worldwide - many of which are in Australia.
"There are many untapped markets," she said. "Given how well our pilot membership program was received in the UK, across Canada and in the US, we expect the exposure we hope to get in Australia to grow our Aussie membership numbers right away."
